a blog about cents, in every form & measure

Tuesday, March 15, 2011

Spanish Telenova Tops English Broadcasts (i.e. so what & get used to it!)

Whoever wrote this "Hollywood Reporter" article...needs to have her head fixed. Philiana Ng - came off as thoroughly ignorant in just a few sentences, which truly indicates the power of the written word.

Ms. Ng's article is as follows:

The Spanish-language soap topped Univision and English-language broadcast networks in the adults 18-34 demo in its time period Tuesday.

"It's not a good sign when a Spanish-language soap tops English-language broadcast networks.
That's what happened Tuesday night at 10 p.m. with Telemundo's La Reina del Sur. The program was No. 1 in its time slot in the adults 18-49 and 18-34 demographics, according to Nielsen. In the latter demo, La Reina topped CBS, ABC, NBC and Univision in the period.

La Reina drew 2.9 million viewers and roughly 1.93 million were in the ad-favored 18-49 demo. For Monday and Tuesday's telecasts, La Reina has averaged 1.89 million in the demo, up 7 percent from its premiere week.

In adults 18-34, La Reina had its best ratings to date with 1.13 million."

Ms. Ng...what makes you think (note that I am a lady and will not use the words that I think actually express her ignorance) that a Spanish-language broadcast topping mainstream-American television during the same hour is a bad thing? What about that fact is scandalous, dark, outrageous, or indicative of a larger trend of anything other than the fact that the US now has more Spanish-speakers than any other country, lead only by Mexico? We all know, thanks to our friend Nielsen, that people aren't watching the news at that hour anyway - the top-rated news program  (ABC"s "Nightline") doesn't air until 11:30! That can lead us to believe that Americans are probably watching reruns of "The Nanny" (I still love that show, b the way) or "Bad Girls Club" at that hour...and so Ms. Ng's underscoring point that Spanish-language programming is dangerously outranking local 10:00pm news broadcasts (that relatively few watch) is absolutely ridiculous.

Alternately, even if her point is "I can't believe a Spanish soap opera garnered that type of acclaim," she is still thoroughly in the wrong. Let's not go into lengths about "The Bachelor" finale which aired last night...the results of which have been riding the airwaves since the second the shows ending credits played out on our nation's television screen (well, not mine..I will NOT watch that show!). Last year's finale of the very same show drew 15 million viewers...so why don't you make a crack about that, Ms. Ng and draw some telling conclusions about American culture from that figure!

My point is that the Spanish-speaking population in the United States is quickly becoming the mainstream. Our tastes, our language, our needs & wants will all begin to play into the national conciousness. We can watch novelas and watch Nightline, all in the same evening. Play smart & get with the program - literally - ...and leave your opinion out of it when reporting news, Ms. Ng.

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